黑龙江省木质林产品市场营销策略

针对黑龙江省林产工业发展的现状,提出了黑龙江省木质材产品市场营销策略选择的指导原则,黑龙江省木质林产品市场营销策略的改进。指导原则是内部营销先行的营销观念、树立市场营销危机观念、竞合观念,市场营销策略的改进是从关系营销策略、绿色营销策略、品牌营销策略、服务营销策略、市场营销组合策略几个方面谈的。

Marketing Strategy of Wooden Forest Products in Heilongjiang Province

According to the situation of forest products industry in Heilongjiang Province,the principles about how to select the corresponding marketing strategies of wooden forest products and the improvements were presented.The principle is to set up the concepts of marketing crisis and competition.The improvements of marketing strategies were discussed from several aspects such as relationship marketing tactics,green marketing tactics,brand marketing tactics,service marketing tactics and so on.