中小型超市发展模式的研究

连锁超市已经逐步成为中国商业、零售业的主流,为扩大内需、拉动经济增长做出重大贡献。但其在迅速的发展经营过程中也暴露出很多问题,基于我国的国情和经济水平,今后我国超市发展的注意力不应只注重大型综合超市,更应注重中小型超市的发展。随着社区的涌现,人们生活水平的提高,中小型超市企业迎来新的发展契机。基于SWOT分析方法,对我国的中小型超市企业进行深入的分析,为中小型超市企业的发展提出建设性意见。

Research on Development Mode of Small and Medium-sized Supermarkets

Supermarket chains have gradually become the mainstream of Chinese business and retail,which has made significant contributions in expanding domestic demand and promoting economic growth.But many problems are exposed in its rapid development.Based on China＇s national conditions and economic level,attention should not be only focused on the large-scale comprehensive supermarket,but also should be paid to the development of small and medium-sized supermarkets.With the emergence of community and the improved living standard of people,small and medium-sized supermarkets enterprise is facing with new development opportunity.This paper gave an in-depth analysis of the small and medium-sized supermarkets enterprise in China based on the method of SWOT analysis,and put forward a constructive suggestion for the development of these enterprises.