嘉陵江干流生态旅游联动发展研究

目前对流域综合开发研究多集中在航运、防洪和发电等水资源的利用上,而对流域旅游资源综合研究和成功案例较少.区域旅游一体化已成为国内外旅游业发展的趋势,树立"大旅游"的观念,实现资源互补、市场互享、营销互动、合作双赢的目标正成为各国学者的共识.嘉陵江流域旅游资源非常丰富,但流域农业经济比重过高,加上区域间缺少联动,影响了旅游资源的开发利用.本文综合分析嘉陵江流域资源类型和市场需求结构,确定先期应联合开发嘉陵江干流生态旅游资源,并给出若干实现旅游联动发展的措施.

Research on Coordinate Development of Ecotourism along the Jialing River

In present,while many studies focused on the shipping flood control and electricity generation in drainage basin comprehensive development,few ones did on synthetic study of tourism resources.Tourism integration has become a tourism development trends in the world.It becomes recognized by many countries' scholars to establish the idea of Macro-tourism,and to realize the objective of resources complementary,market shared,marketing interaction and both benefit in the cooperation.Although the tourist resources are extremely rich in the Jialing River basin,the proportion of agricultural economy is excessively high,and interaction between the regions is absent,which have been affecting the exploitation of tourism resources.In the comprehensive analysis of the Jialing River basin resources types and the market demand structure,the author suggest that the ecotourism resources should first coordinately developed on the main stream of the Jialing River,and provide some measures on coordinate development of this area.