| 电商环境下新中式木家具外贸市场分析 |
| |
| 引用本文： | 梁娟娟.电商环境下新中式木家具外贸市场分析[J].林产工业,2020,57(3):83-85. |
| |
| 作者姓名： | 梁娟娟 |
| |
| 作者单位： | 广东职业技术学院,佛山 528041 |
| |
| 基金项目： | 广东省优青项目B2C跨境电子商务产业链优化及竞争力研究;佛山外向型产业集群与跨境电子商务融合发展路径研究 |
| |
| 摘 要： | 随着全球电子商务蓬勃发展,新中式木家具突破传统的国内营销环境,在“一带一路”沿线国家提高外贸市场占有率越来越重要。简述了电商环境与传统营销环境异同点,对新中式木家具外贸市场进行初步研判,提出了拓展电商环境下新中式木家具外贸市场措施。
|
| 关 键 词： | 新中式木家具 电商环境 外贸市场 措施 |
Foreign Trade Market Analysis of New Chinese Wood Furniture Under E-commerce Environment |
| |
| LIANG Juan-juan.Foreign Trade Market Analysis of New Chinese Wood Furniture Under E-commerce Environment[J].China Forest Products Industry,2020,57(3):83-85. |
| |
| Authors: | LIANG Juan-juan |
| |
| Institution: | (Guangdong Vocational and Technical College,Foshan 528041,China) |
| |
| Abstract: | With the booming development of global e-commerce,new Chinese wooden furniture breaks through the traditional domestic marketing environment,and it is more and more important to increase the market share of foreign trade in countries along the"One Belt And One Road"route.In this paper,the similarities and differences between the e-commerce environment and the traditional marketing environment were introduced,a preliminary study on the foreign trade market of new Chinese wood furniture was made,and some measures to expand the foreign trade market of new Chinese wood furniture under the e-commerce environment were put forward. |
| |
| Keywords: | New Chinese wood furniture E-commerce environment Foreign trade market Measures |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
