论森林文化旅游产品体系构建

森林旅游本质上是旅游者对森林文化的旅游经历与体验,但现实中森林文化内涵的缺乏严重制约着森林旅游的健康发展.针对这一问题,在分析森林旅游本质属性的基础上,基于旅游体验视角,依托营造氛围的森林文化旅游产品(A)、森林物质文化旅游产品(M)、森林行为文化旅游产品(B)、森林精神文化旅游产品(M)4个层次(A-MBM架构)构建了产品库式的森林文化旅游产品体系,并对各层次开发的具体内容进行了详细阐述.

System Building of Forest Cultural Tourism Products

The nature of forest tourism is for tourists to experience forest culture.But in reality,the lack of forest cultural content is seriously restricting the healthy development of forest tourism.To solve this problem,based on the analysis of the essential attribute of forest tourism and perspective of travel experience,it was suggested to rely on the four levels（A-MBM framework） of forest atmosphere cultural tourism products（A）,forest material cultural tourism products（M）,forest behaviour cultural tourism products（B）,forest mental cultural tourism products（M） to build the products library-style system of forest cultural tourism products.The specific contents of all development levels were also elaborated.