森林养生旅游研究进展

从国内外传统养生理论和养生旅游的相关概念及背景着手,概括了森林养生旅游的内涵和特征,重点梳理了国内森林养生旅游的理论研究、资源研究、市场需求及市场调查现状、产品开发策略等相关研究成果,并从提高森林养生旅游的社会认知度,加强森林养生旅游资源研究,加强市场营销策略和旅游规划与开发研究,注重森林养生文化研究等方面提出了开发森林养生旅游的对策和建议。

Research Development of Forest Wellness Tourism

With forest wellness tourism warming up gradually,many domestic and foreign scholars focused on the research of that kind of tourism.This article from the traditional health theory and health tourism at home and abroad related concepts and background,summarized the connotation and characteristics of forest wellness tourism,generalized the present development of the overseas and domestic forest wellness tourism.Meanwhile,the article analyzed the domestic forest wellness tourism theory research,resource,market demand,the present situation of market research,product development strategy and relevant research results.To improve the social awareness of forest health tourism,strengthen the tourism resources research,the marketing strategies,tourism planning and development study and pay attention to forest wellness cultural aspects,the article put forward some countermeasures and suggestions on improving the social awareness of forest health tourism,strengthening the tourism resources research,the marketing strategies and tourism planning and development study,and forest health cultural value.