| 森林旅游产品开发与市场营销策略 |
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| 引用本文： | 游云飞.森林旅游产品开发与市场营销策略[J].福建林业科技,2001,28(1):61-64. |
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| 作者姓名： | 游云飞 |
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| 作者单位： | 福州国家森林公园,福建,福州,350012 |
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| 摘 要： | 在分析我国森林旅游现状与前景的基础上 ,对我国森林旅游产品开发与市场营销策略提出一些想法 ,为森林旅游业持续发展提供参考
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| 关 键 词： | 森林旅游 产品开发 市场营销 |
| 文章编号： | 1002-7351(2001)01-0061-04 |
The Forest Tourist Product Development and Marketing Tactics |
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| YOU Yun,fei.The Forest Tourist Product Development and Marketing Tactics[J].Journal of Fujian Forestry Science and Technology,2001,28(1):61-64. |
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| Authors: | YOU Yun fei |
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| Abstract: | Based on analyzing the present situation and prospects of forest tourism in China,this paper proposed some ideas for the Chinese forest tourist product development and marketing tactics,which would provide reference for the sustained development of forest tourism. |
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| Keywords: | Forest tourism Product development Marketing |
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