| 论武夷山旅游线路的创新 |
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| 引用本文： | 陈金华,秦耀辰.论武夷山旅游线路的创新[J].福建林业科技,2006,33(2):197-200. |
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| 作者姓名： | 陈金华 秦耀辰 |
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| 作者单位： | 1. 河南大学环境规划学院,河南,开封,475000;华侨大学旅游学院,福建,泉州,362011
2. 华侨大学旅游学院,福建,泉州,362011 |
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| 基金项目： | 武夷山旅游产业规划项目 |
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| 摘 要： | 武夷山是世界自然与文化遗产地,是福建省旅游主要目的地,但是现有旅游线路存在类型单一、主题模糊、冷线路多、热线路少等诸多不足,影响其作为旅游目的地的发挥。在全面分析武夷山旅游线路现状的基础上,提出武夷山旅游线路创新策略:突出“世界双遗产”主题,开辟旅游新线路;旧线翻新,注入新意;以热(线)带动冷(线),巧妙组合;线路区域合作等,把丰富的自然、人文旅游资源组合包装成高品位的旅游线路产品。
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| 关 键 词： | 创新 旅游线路 武夷山 |
| 文章编号： | 1002-7351（2006）02-0197-04 |
| 收稿时间： | 2005-12-21 |
| 修稿时间： | 2005-12-212006-03-08 |
A Study on innovating the Tourist line in Wuyi Mountain |
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| CHEN Jin-hua,QIN Yao-chen.A Study on innovating the Tourist line in Wuyi Mountain[J].Journal of Fujian Forestry Science and Technology,2006,33(2):197-200. |
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| Authors: | CHEN Jin-hua QIN Yao-chen |
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| Institution: | 1. College of Environment and Planning , Henan University, Kaifeng , Henan 475000, China; 2.College of Tourism, Huaqiao University, Quanzhou , Fujian 362011, China |
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| Abstract: | Wuyi Mountain,a world natural and cultural heritage,is a key tourist destination in Fujian Province.Disadvantages in the existing tourist lines,such as indiversified,dark of the theme,more cold lines than hot ones,affected its business.After analyzing the present situation of the tourist lines,the innovative strategies in the tourist lines in Wuyi Mountain were put forward as follows: strengthening themes of World Natural and Cultural Heritage,exploiting new tourist lines;renewing traditional lines;using hot lines as loaders to spur the cold lines;stressing regional cooperation and soft facility construction by which packing the natural and cultural tourist resources into high level tourist lines. |
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| Keywords: | innovation tourist line Wuyi Mountain |
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