| 生态旅游潜在客源市场特征的调查研究——以桂林彭祖坪生态旅游开发为例 |
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| 引用本文： | 杨主泉.生态旅游潜在客源市场特征的调查研究——以桂林彭祖坪生态旅游开发为例[J].福建林业科技,2006,33(3):136-139,182. |
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| 作者姓名： | 杨主泉 |
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| 作者单位： | 桂林工学院旅游学院,广西,桂林,541004 |
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| 摘 要： | 为探明客源市场生态旅游消费的潜在特征,通过问卷调查,从客源市场的区域分布、层次结构、出游时间和生态旅游意向等方面进行分析。结果表明,生态旅游符合人们“回归自然”的旅游新时尚,有着极大的开发空间;同时,在旅游开发过程中必须注重生态环境的保护,加强配套设施的建设,并根据资源特色设计不同类型产品,多渠道宣传促销,开拓潜在客源市场。
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| 关 键 词： | 生态旅游 客源市场 旅游开发 |
| 文章编号： | 1002-7351（2006）03-0136-04 |
| 收稿时间： | 2005-12-18 |
| 修稿时间： | 2005-12-18 |
Investigation of Characteristics of Potential Eco-tourism Market——A case of eco-tourism development of Pengzuping in Guilin |
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| YANG Zhu-quan.Investigation of Characteristics of Potential Eco-tourism Market——A case of eco-tourism development of Pengzuping in Guilin[J].Journal of Fujian Forestry Science and Technology,2006,33(3):136-139,182. |
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| Authors: | YANG Zhu-quan |
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| Institution: | College of Tourism, Guilin University of Technology, Guilin, Guangxi 541004, China |
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| Abstract: | In order to obtain the potential characteristics of eco-tourism market,a survey was taken by questionnaire,then area distribution,hiberarchy and travel time and eco-tourism intention of the market were analyzed.The result shows that eco-tourism is a new style of tourism and have an excellent developmentin the future.During the development of eco-tourism resources,protecting the ecological environment strictly,strengthening the construction of relevant facilities,designing different kinds of products,promoting through multiple channels,and developing the potential market should be paid more attention to. |
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| Keywords: | eco-tourism tourist market tourism development |
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