| 国际观光水平休闲农业区关键成功因素之研究 |
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| 引用本文： | 彭克仲,林丰瑞.国际观光水平休闲农业区关键成功因素之研究[J].西南林学院学报,2008,28(4):164-168. |
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| 作者姓名： | 彭克仲 林丰瑞 |
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| 作者单位： | 屏东科技大学,农企业管理研究所,台湾,屏东 |
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| 摘 要： | 采用模糊层级分析法，通过构建具有国际观光水准的休闲农业区评估项目指标，探讨台湾休闲农业区之经营管理策略，以提升国际观光竞争力．
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| 关 键 词： | 休闲农业 观光 模糊层级分析法 |
Study on the Key Elements Determining Internationally Successful Recreational Agro-tourism |
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| PENG Ke-zhong,LIN Feng-rui.Study on the Key Elements Determining Internationally Successful Recreational Agro-tourism[J].Journal of Southwest Forestry College,2008,28(4):164-168. |
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| Authors: | PENG Ke-zhong LIN Feng-rui |
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| Institution: | (Institute of Agricultural Enterprise Administration, Pingdong National University of Sciences and Technology) |
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| Abstract: | The indicator system for evaluating recreational agro-tourism with international standards were set up and the administration strategy towards Taiwan recreational agro-ecotourism was studied by means of Fuzzy Hierarchy Analysis methodology, so as to provide reference to promoting the international competence of the agro-ecotourism in Taiwan. |
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| Keywords: | recreational agriculture tourism Fuzzy Hierarchy Analysis methodology |
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