昆明外国人旅游客源市场结构特征

对昆明13个主要外国人旅游市场亲景度以及市场竞争态的研究发现,昆明外国人旅游市场整体发展状况良好,欧美和澳洲的瘦狗市场进入启动状态;韩国、马来西亚是目前发展最好,回报速度最快的明星市场;而法国和澳大利亚的市场亲景度和竞争态也在不断提高,是未来最有潜力、最有竞争力的客源国;日本和新加坡市场有衰退趋势,需要对其进行分析再开展有效的营销以带动再次发展;金牛市场中有别于日、泰、新衰退趋势的是,美国相对成熟和稳定,保持此发展态势有望进入明星市场.

Analysis on Structure Characteristics of Foreign Tourist Market in Kunming

A study on 13 major foreign tourist markets in Kunming was carried out by analyzing the concentration ratio,the preference scale and the competition state indices.The conclusions were drawn as follows: The foreign tourist markets in Kunming were basically well developed.Euro-American and Australian thin-dog-markets which were mainly concentrated in occidental tourists were freshly motivated.Korean and Malaysian markets were the best-developed star markets with a fast return.The preference scale and the competition state of French and Australian markets were growing significantly in the past few years and will be the most potential and competitive markets in the future.Japanese and Singaporean markets were declining that requested diagnotical analysis before being promoted again.Among the golden-bull-markets,American tourist market had a steady growth and might grow into a star market by keeping this development tendency,while Japanese,Thailand and Singaporean markets were all in the downtrend..