| 长春市高校大学生网球消费行为现状调查与研究 |
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| 引用本文： | 周松峰,房磊,惠继红.长春市高校大学生网球消费行为现状调查与研究[J].吉林农业科技学院学报,2010(2):22-23,72. |
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| 作者姓名： | 周松峰 房磊 惠继红 |
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| 作者单位： | 吉林农业科技学院体育部,吉林132101 |
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| 摘 要： | 通过文献资料法、逻辑归纳法、访谈法、问卷调查法、数理统计法对长春市高校在校大学生的网球消费动机、消费水平、消费特征等进行了调查分析,了解大学生的体育消费状况,提出相应的解决方案措施,以供参考。
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| 关 键 词： | 高校大学生 网球消费 现状 |
Investigation and Research on the Status quo of Tennis Consumer Behavior of College Students in Changchun City |
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| ZHOU Songfeng; FANG Lei; HUI Jihong.Investigation and Research on the Status quo of Tennis Consumer Behavior of College Students in Changchun City[J].Journal Of Jilin Agricultural Science And Technology College,2010(2):22-23,72. |
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| Authors: | ZHOU Songfeng; FANG Lei; HUI Jihong |
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| Institution: | ZHOU Songfeng; FANG Lei; HUI Jihong(Jilin Agricultural Science and Technology College Department of P.E Teaching; Jilin 132101; China) |
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| Abstract: | In this essay,the motivation,level,feature and so on sides of tennis consumer of college students in Changchun city had been investigated and analyzed by literature method,logical induction method,interviews method,questionnaires method,and mathematical statistics method.Understood the situation of sports consumption and provided some countermeasures for reference. |
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| Keywords: | college students tennis consumer status quo |
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