茶和天下语境下历史典故的重温与传播——以“以茶代酒”为例

中华茶文化历史源远流长,文化内容博大精深,是中国文化乃至世界文化重要的组成部分。然而,历史茶文化尤其是历史典故,大多需要重新解读,只有将历史与现实结合起来,有针对性且有说服力地赋予新的时代内涵,才能扩大其在世界范围的价值认同。基于此,本文以“以茶代酒”为例,将其置于茶和天下的语境下,在重温这一历史典故的基础上,从增加中华茶文化魅力,促进历史茶文化的传播的角度出发,分析探讨了以茶代酒的当代价值或中华茶文化核心价值的当代体现,并根据全球化与茶文化传播的需要,从增强自信性、构建“同型性”、抢占先机性、设计备选性等方面,提出了如何通过以茶代酒,推动中华茶文化核心价值实现的相关策略。

Reinterpretation and Dissemination of Historical Allusions in the Context of“Tea for Peace”:Taking the Allusion of“Substituting Tea for Wine”as an Example

Chinese tea culture has a long history.With its extensive and profound cultural content,it is an important part of Chinese culture and even the world culture.However,most of the historical tea culture,especially the historical allusions,need to be reinterpreted.Only by combining history with reality,and giving new era connotation with pertinence and persuasiveness,can its value identification in the worldwide be expanded.This paper takes the allusion of“substituting tea for wine”as an example and then reinterprets the historical allusion in the context of“tea for peace”from the aspects of increasing the charm of Chinese tea culture and promoting the spread of tea culture.It analyzes and probes into the contemporary embodiment of the contemporary value of substituting tea for wine and the core value of Chinese tea culture.According to the needs of globalization and the dissemination of tea culture,it puts forward some relevant strategies for promoting the realization of the core value of Chinese tea culture by substituting tea for wine from the aspects of increasing self-confidence,constructing“homomorphism”,seizing opportunities and design preparation.