基于消费行为学的城市交通工具选择决策机制

严重的交通拥堵现象已成为制约城市发展的重大问题,其主要原因之一是私家车出行比例越来越高而公共交通出行比例越来越低,实质是交通工具选择不合理问题.针对此问题,采用消费行为学的研究方法来研究出行者的交通工具选择决策机制,重点从效用方面对选择决策机制进行分析,得到了选择决策的主要影响因素,归纳得到人们出行时的交通工具选择决策机制.研究成果对政府制定公共交通发展政策,缓解我国现阶段严重的交通拥堵现象,引导人们选择低碳绿色的公共交通出行方式,有重要的参考意义.

The Choice Mechanism of Urban Transportation Vehicles Based on Consumer Behavior

Severe traffic congestion has become a major problem restricting urban development in China. One of the main reasons for it is that the proportion of private car travel is getting higher and the proportion of bus travel is getting lower and lower, and the essence is the unreasonable choice of vehicles. In order to provide useful reference for the government to formulate the public transport development policy, to alleviate the present serious traffic congestion in our country and to guide the people to choose low-carbon green public travel mode, the authors of this paper use the research methods proposed in the book Consumer Behavior to study the choice mechanism of travel mode. Focuses are placed on the analysis of the decision-making mechanism from the aspect of utility, and the main factors that influence the decision-making are obtained. Finally, the decision-making mechanism of vehicle selection when people travel is summarized.