海南省发展观光农业的SWOT分析与发展对策

作为海南省农民增收的新亮点,观光农业日益受到政府和专家学者的重视。文章用SWOT分析方法,对海南省发展观光农业的优势、劣势、机遇和威胁进行了分析,提出了观光农业要分片开发,合理布局;因地制宜,突出"热带"、"蓝色"、"绿色"等特色;合理定位目标市场;挖掘地方文化特色,打造旅游精品;加速专业人才培养,提高服务质量等可持续发展的若干建议。

The SWOT Analysis on Development of Sightseeing Agriculture in Hainan Province and Measures for Developing

As a new viewpoint of income addition in Hainan province,sightseeing agriculture has been increasingly paid attention by government and experts.Based on the approach of SWOT,the advantages,disadvantages,opportunities and threats of developing sightseeing agriculture in Hainan province were analyzed in the paper.Several suggestions on its sustainable development were put forward,i.e.,sightseeing agriculture should be developed on a large scale and distributed properly,developing sightseeing agriculture according to the characters of different sub-region and highlighting the ＂tropical＂,＂marine＂ and ＂ecological＂ characteristics,reasonable market targeting,mining local cultural characteristics and creating famous brand of tourism,strengthening talent cultivation,raising service level,etc.