扩大上海休闲渔业覆盖范围的研究

介绍了我国及上海市休闲渔业发展的现状;在了解上海居民收入水平和旅游消费情况的基础上,对其休闲渔业发展的内外环境进行了分析;指出上海休闲渔业发展存在的问题,并提出闲渔业的发展必须考虑自己的特色、实施差异化的市场细分战略、同时以自身特色来吸引消费群体而扩大影响的对策.

Study on recreational fishing issues

This paper discussed about the development of Shanghai recreational fishing status,and in the understanding of the income level of residents in Shanghai,made some analysis on internal and external environment of the fishing industry in Shanghai,figured out that its own characteristics,and discussion of leisure fishing must take into account the development of its own features,the difference,multi-level market segmentation strategy must be taken into account of to attract consumer groups.