技术潜在效益认知与农业废弃物循环技术采纳行为——以桃枝废弃物循环为例

为推进农业废弃物循环技术采纳，提高资源利用效率，降低农业面源污染，以北京市平谷区大桃种植户的微观调研数据为样本，运用结构方程模型实证分析了技术潜在效益对桃枝废弃物循环技术采纳行为的影响。结果表明:1)社会效益认知、生态效益认知与采纳行为有正相关关系，作用机制生态效益认知>社会效益认知，经济效益与采纳行为呈负相关关系；2)社会效益认知对经济效益认知有正向影响，经济效益认知对生态效益认知有正向影响；3)促进农户对桃枝废弃物循环技术的采纳行为，将提高农户对该项技术的忠诚度。因此，本研究提出要发挥邻里带动作用，提高农户对技术效益的认知程度，通过制定差异化政策、加强产学研融合，促进农户对农业废弃物循环技术的采纳行为，推动绿色农业发展。

Potential benefit cognition of technology and agricutural waste recycling technology adoption behavior: Taking peach branch waste recycling as an example

In order to promote the adoption of agricultural waste recycling technology, improve the utilization efficiency of resources, and reduce agricultural non-point source pollution, the micro-survey data of big peach farmers in Pinggu District of Beijing was taken as study samples. A structural equation model was adopted to empirically analyze the influence of potential benefit of technology on the adoption behavior of peach branch waste recycling technology. The results showed that: 1)The social benefit cognition, ecological benefit cognition and adoption behavior displayed a positive correlation. The effect of action mechanism ecological benefit cognition was greater than that of social benefit cognition. The economic benefit and adoption behavior had a negative correlation; 2)The cognition of social benefit displayed a positive influence on the cognition of economic benefit, and the cognition of economic benefit had a positive influence on the cognition of ecological benefit; 3)Promoting the adoption of peach branch waste recycling technology by farmers improved the loyalty of farmers to the technology. In conclusion, it is necessary to give full play to the leading role of neighborhood to improve farmers'' awareness of technological benefits. It is also necessary to promote the adoption of agricultural waste recycling technologyand, strengthen the integration of production, education and therefore promote the development of green agriculture by formulating differentiated policies.