| 农业高新技术展会的服务功能绩效分析 |
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| 引用本文： | 刘帆,张军,国承荣,孟妮娜,侯瑞,沈碧瑶,李勇勃.农业高新技术展会的服务功能绩效分析[J].黑龙江农业科学,2014(9):111-116. |
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| 作者姓名： | 刘帆 张军 国承荣 孟妮娜 侯瑞 沈碧瑶 李勇勃 |
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| 作者单位： | 西北水资源与环境生态教育部重点实验室/陕西省环境工程重点实验室/西安建筑科技大学环境与市政工程学院,陕西西安,710055 |
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| 基金项目： | 陕西省自然科学基金资助项目(2014JM7260)；陕西省教育厅基金资助项目(11JS054，12JK0484)；大学生创新创业训练计划资助项目 |
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| 摘 要： | 为了提升大型农业展会服务效果,探索农业技术推广服务新渠道,以第十九届杨凌农业高新科技成果博览会为例,通过问卷调查和统计分析,以受访者职业为判别因子,从交流展示功能、技术推广功能、主题宣传功能3个维度对农业高新技术展会的功能进行绩效分析和现状评价。结果表明:该届展会在改善现场服务、支持农业新技术传播及扩大宣传效果等方面工作具有较大提升潜力,并针对问题提出了相应的对策和建议。
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| 关 键 词： | 农业高新科技成果博览会 服务 绩效分析 问卷调查 |
Performance Analysis on Service Function of Agricultural Hi-Tech Fair |
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| LIU Fan,ZHANG Jun,GUO Cheng-rong,MENG Ni-na,HOU Rui,SHEN Bi-yao,LI Yong-bo.Performance Analysis on Service Function of Agricultural Hi-Tech Fair[J].Heilongjiang Agricultural Science,2014(9):111-116. |
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| Authors: | LIU Fan ZHANG Jun GUO Cheng-rong MENG Ni-na HOU Rui SHEN Bi-yao LI Yong-bo |
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| Institution: | (Ministry of Education Key Laboratory of Northwest Water Resource and Environment E- cology/Shaanxi Province Key Laboratory of Environmental Engineering/School of Environ- mental and Municipal Engineering,Xi＇an University of Architecture and Technology,Xi＇an, Shaanxi 710055) |
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| Abstract: | In order to improve the agricultural exhibition service and explore new channels for agricultural tech-nology extension ,questionnaire survey and statistics methods were applied to investigate the service effect of the 19th China Yangling Agricultural Hi-Tech Fair（CAF） .Status and potential of service were assessed from three dimensions of recognition inculding field service effectiveness ,long-service capabilities and publicity , which distinguished by discriminating factor of respondents’ occupation .The results showed that there were still more potential to improve field service ,support diffusion of the new agricultural technology and contribute to the publicity .At the same time ,the corresponding advices and countermeasures were suggested . |
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| Keywords: | CAF service performance analysis questionnaire survey |
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