| 基于信号博弈的阳澄湖大闸蟹绿色标签市场应用分析 |
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| 引用本文： | 吴昊.基于信号博弈的阳澄湖大闸蟹绿色标签市场应用分析[J].黑龙江农业科学,2011(6):108-111. |
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| 作者姓名： | 吴昊 |
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| 作者单位： | 上海海洋大学经济管理学院,上海,201306 |
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| 摘 要： | 水产品绿色标签对消费者来说是高质量的信号,对卖家来说则是卖出高价的资本.但是欺诈行为的存在损害了消费者和其他卖家的利益,扰乱了市场秩序.以阳澄湖大闸蟹为例,通过信号博彝理论,对螃蟹市场中关卖双方的消费行为进行博彝分析,得到了精炼贝叶斯Nash均衡.
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| 关 键 词： | 信号博彝 绿色标签 精炼贝叶斯Nash均衡 阳澄湖大闸蟹 |
Market Application Analysis of Chinese Mitten Crab Green Label Based on Signaling Game Theory |
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| WU Hao.Market Application Analysis of Chinese Mitten Crab Green Label Based on Signaling Game Theory[J].Heilongjiang Agricultural Science,2011(6):108-111. |
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| Authors: | WU Hao |
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| Institution: | WU Hao(Economy and Management College of Shanghai Ocean University,Shanghai 201306) |
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| Abstract: | Green label is regarded by consumers as a signal of high quality of aquatic products,and is regarded by vendors as the capital to sell the products at a high price.But the existence of cheat damages the benefit of both consumers and other vendors,and disturbs the market order as well.Taking Chinese Mitten Crab as an example,the consuming behavior of both consumers and vendors in crab market was analyzed by means of signaling game theory,and the perfect Bayesian Nash equilibrium was obtained. |
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| Keywords: | signaling games green label perfect Bayesian Nash equilibrium Chinese Mitten Crab |
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