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基于非对称性演化博弈的物流联盟专用性资产的投资分析
引用本文:黄宗阜,周愉峰,袁桂林.基于非对称性演化博弈的物流联盟专用性资产的投资分析[J].黑龙江农业科学,2010(2):104-108.
作者姓名:黄宗阜  周愉峰  袁桂林
作者单位:重庆工商大学,商务策划学院,重庆,400067
摘    要:应用非对称性演化博弈模型,分析物流联盟内供需双方的长期策略学习和调整过程,得出4种可能的长期演化稳定策略,继而将推理引入物流联盟专用性资产的投资分析,得出信任机制的对等与健全不仅可以促进物流联盟间保持良好的信任关系,而且可以促进专用性资产投资的高效率,因而信任约束机制的完善对物流联盟的稳定性和物流联盟专用性投资的高效率具有极其重要的意义。

关 键 词:演化博弈  物流联盟  资产专用性  信任

Investment Analysis of Logistics Alliance's Specific Asset on Non-symmetric Evolutionary Game Model
HUANG Zong-fu,ZHOU Yu-feng,YUAN Gui-lin.Investment Analysis of Logistics Alliance's Specific Asset on Non-symmetric Evolutionary Game Model[J].Heilongjiang Agricultural Science,2010(2):104-108.
Authors:HUANG Zong-fu  ZHOU Yu-feng  YUAN Gui-lin
Institution:(Strategical Planning College of Chongqing Technology and Business University,Chongqing 400067)
Abstract:Using the non-symmetric evolutionary game model,long-term policy learning and adjustment process of both supply and demand in logistics alliance was analyzed,four kinds of possible long-term evolutionary stable strategies were concluded,and the reasoning into investment analysis of logistics alliance's specific assets was introduced,then educed that the mechanism of reciprocal trust and integrity could promote not only the logistics alliance to maintain good inter-relationship of trust,but also the high-efficiency in specific assets.So the perfection of trust restraint mechanism was extremely important to the logistics alliance's stability and the high efficiency of logistics alliance's specific investment.
Keywords:evolutionary game  logistics alliance  asset specificity  trust
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