| 全媒体时代图书馆宣传推广策略探析 |
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| 引用本文： | 葛贤,赵秀君.全媒体时代图书馆宣传推广策略探析[J].农业图书情报学刊,2012,24(5):65-68. |
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| 作者姓名： | 葛贤 赵秀君 |
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| 作者单位： | 1. 锦州市图书馆,锦州辽宁,121000
2. 北京科技大学图书馆,北京,100083 |
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| 摘 要： | 针对图书馆宣传推广薄弱的现状,指出图书馆存在宣传推广意识淡薄、缺乏完善的宣传策略、宣传推广方式过于简单等不足。提出图书馆宣传推广的内容,包括馆藏信息资源、图书馆专业人员、图书馆服务内容、服务项目及服务效果。最后论述在全媒体背景下,图书馆宣传推广要重视与传统媒体合作、与出版单位等企业合作、与社会团体合作及与读者合作。
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| 关 键 词： | 图书馆 宣传推广 全媒体 |
An Analysis of the Library Publicity and Promotional Activities in federated media age |
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| Ge Xian,Zhao Xiujun.An Analysis of the Library Publicity and Promotional Activities in federated media age[J].Journal of Library and Information Sciences in Agriculture,2012,24(5):65-68. |
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| Authors: | Ge Xian Zhao Xiujun |
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| Institution: | 1.Jinzhou City Library,Jinzhou,121000,China;2.University of Science and Technology Beijing,Beijing 100083,China) |
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| Abstract: | The paper puts forward that library publicity are lack of consciousness and strategy in publicity and the methods of publicity are too simple.Library publicity includes collection,staff,service and effect.Library ought to attach importance to collaborate with tradition media,enterprise,community and readers in library publicity in federated media age. |
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| Keywords: | Library Publicity Popularization Federated media |
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