| 高校图书馆服务社会品牌建设的思考 |
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| 引用本文： | 周莉.高校图书馆服务社会品牌建设的思考[J].农业图书情报学刊,2012,24(5):69-71,79. |
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| 作者姓名： | 周莉 |
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| 作者单位： | 重庆文理学院图书馆,重庆永川,402160 |
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| 基金项目： | 重庆文理学院科研资助项目“高校图书馆服务社会的创新模式研究” |
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| 摘 要： | 通过对高校图书馆服务社会品牌建设涵义与现状的分析,结合各种服务宣传活动和推广＂4.23＂世界读书日的活动,提出了促进高校图书馆服务社会品牌建设的多种措施。旨在打造服务社会的品牌建设,提升高校图书馆服务社会的效能。
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| 关 键 词： | 高校图书馆 服务社会 品牌建设 |
The Consideration of Brand Construction Based on University Library Service |
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| ZHOU Li.The Consideration of Brand Construction Based on University Library Service[J].Journal of Library and Information Sciences in Agriculture,2012,24(5):69-71,79. |
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| Authors: | ZHOU Li |
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| Institution: | ZHOU Li (Library of Chongqing University of Arts & Sciences,Chongqing 402160,China) |
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| Abstract: | According to the analysis of concept and situation of brand construction based on university library service,we give several measures to improve the construction based on university library service when popularizing service publicity and "4?23" World Reading Day activity.The work is in order to promote the brand construction of service to society and improve the efficiency of service to society in university library. |
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| Keywords: | university library service to society construction of brand |
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