| 用CIS理念塑造图书馆的LIS——以烟台大学图书馆为例 |
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| 引用本文： | 周兵.用CIS理念塑造图书馆的LIS——以烟台大学图书馆为例[J].农业图书情报学刊,2010,22(11):149-151,159. |
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| 作者姓名： | 周兵 |
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| 作者单位： | 烟台大学图书馆,山东烟台264005 |
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| 摘 要： | 借用企业形象战略（CIS）理论,分别从理念识别、行为识别和视觉识别三个方面探讨了高校图书馆的形象塑造问题,以更有利于高校图书馆的建设和发展。
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| 关 键 词： | CIS 高校图书馆 LIS |
Portray LIS of Libraries by CIS Theory |
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| ZHOU Bing.Portray LIS of Libraries by CIS Theory[J].Journal of Library and Information Sciences in Agriculture,2010,22(11):149-151,159. |
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| Authors: | ZHOU Bing |
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| Institution: | ZHOU Bing (Library, Yantai University, Yantai 264005, China) |
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| Abstract: | According to the CIS theory, the image design of the university library was discussed in terms of the mind identity system, visual identity system, and behavior identity system, which will benefit to the construction and development of university library. |
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| Keywords: | CIS university libraries LIS |
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