基于馆藏古籍文献资源的公共图书馆文创产品开发策略研究

目的/意义]总结归纳中国公共图书馆基于馆藏古籍文献资源所开发出的文创产品的类型和开发模式,并在此基础上提出针对该类产品的开发优化建议。方法/过程]采取网络调研分析法,选择有代表性的线上商店作为研究对象,以载体、实体元素为划分依据将古籍文创产品分类。结果/结论]对于古籍文创产品的开发,要加强产品的宣传力度,深挖古籍内涵,拓宽元素获取渠道,提高产品的科技含量。

Development Strategies of Cultural and Creative Products in Public LibrariesBased on the Collection of Ancient Books and Documents

Purpose/Significance] This paper summarizes the types and development models of cultural and creative products developed in public libraries based on the collection of ancient books and literature resources, and puts forward suggestions for the development and optimization of such products. Method/Process] With the method of online investigation and analysis, the representative online stores are selected as the research object, and the ancient literature creation products are classified according to the carrier and entity elements. Results/Conclusions] For the development of cultural and creative products, it is necessary to strengthen the promotion of products, delve into the connotation of ancient books, broaden the channels for obtaining elements, and improve the technological content of products.