三馆融合背景下国外图博档联合开发文创产品及对中国的启示——以美国总统图书馆为例

目的/意义]在三馆融合背景下,全面调查美国总统图书馆文创产品开发现状,以期为中国的图书馆、博物馆和档案馆联合开发文创产品提供借鉴。方法/过程]通过文献调研和网络调研,总结了美国总统图书馆的文创产品开发概况,分析了其产品开发设计特征和营销方式。结果/结论]提出了在三馆融合背景下美国总统图书馆文创产品开发对中国图书馆联合博物馆、档案馆开发文创产品的借鉴意义。

Joint Development of Cultural Creative Products by Overseas LAMs Under the Background of the Integration of LAMs and the Inspiration to China: Taking the U.S. Presidential Library as an Example

Purpose/Significance] Under the background of the integration of the three libraries, this paper makes a comprehensive investigation to the current situation of the development of cultural and creative products of the Pres-idential Library of the United States, aims to provide reference for the joint development of cultural and creative products by Chinese libraries, museums and archives. Method / Process] Through literature and internet research, this article expounds the culture creative product development of the Presidential Library of the United States, analyzes its product development, design characteristics and marketing methods, Results / Conclusions] This paper proposes its significance to the development of culture creative products of China's library, museum and archive under the background of the integration of LAM.