| 浅谈农科期刊发行量偏低的成因与对策 |
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| 引用本文： | 张培红,陈国荣,李伟芳.浅谈农科期刊发行量偏低的成因与对策[J].农业图书情报学刊,2003(6):132-135. |
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| 作者姓名： | 张培红 陈国荣 李伟芳 |
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| 作者单位： | 上海市农科院,信息研究所,<食用菌>杂志编辑部,上海,201106 |
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| 摘 要： | 发行量是期刊赖以生存的基础。本文采取资料统计、比较分析的办法，对我国农业科技期刊基本状况、农科期刊发行行业的竞争现状进行了分析，剖析了《食用菌》杂志发行现状，总结了经验，揭示了问题，提出了增加发行量的对策措施，可供同行参考。
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| 关 键 词： | 农业科技期刊 发行量 读者竞争 营销意识 市场竞争 信息反馈机制 |
| 文章编号： | 1002-1248(2003)06-0132-04 |
| 修稿时间： | 2003年8月10日 |
Elementary Discussion of the Causes of Forming Low Circulation of Agricultural Technical Periodicals and the Countermeasures |
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| ZHANG Pei-hong,CHEN Guo-rong,LI Wei-fang.Elementary Discussion of the Causes of Forming Low Circulation of Agricultural Technical Periodicals and the Countermeasures[J].Journal of Library and Information Sciences in Agriculture,2003(6):132-135. |
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| Authors: | ZHANG Pei-hong CHEN Guo-rong LI Wei-fang |
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| Abstract: | The issued quantity of a periodical is the base on which the periodical relies for existence. The basic conditions of agricultural technical periodicals in our country and the present situation of the competition in issuing the periodicals were analyzed through statistical data and the comparison between them. The present situation of issuing the Edible Fungi periodical was analyzed, some problems were revealed and some countermeasures to increase the issued quantity were put forward, which could be used as a reference for the same trade. |
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| Keywords: | agricultural technical periodicals problem and present situation circulation countermeasure |
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