知识服务能力对高校图书馆知识服务平台用户使用意愿影响研究

目的/意义]高校图书馆知识服务平台的普及不仅依赖于技术的先进性,用户的使用意愿和使用态度也至关重要。方法/过程]本文以技术接受模型为理论基础,构建高校图书馆知识服务平台使用意愿影响因素的研究模型,重点考察知识服务能力对高校图书馆知识服务平台用户使用意愿的影响,通过问卷调查方式获取有关数据,运用AMOS软件对提出的模型和相应的假设进行验证。结果/结论]感知易用性显著影响感知有用性,直接对使用态度产生正向影响,感知有用性对使用态度的影响不大,与使用态度与感知有用性相比,用户感知高校图书馆知识服务能力对使用意愿的影响较大。该研究指出了高校图书馆知识服务平台未来发展的方向,以期能提升用户平台使用率。

The Influence of Knowledge Service Ability on the User's Intention of Using the Knowledge Service Platform Provided by University Libraries

Purpose/Significance] The popularity of a university library's knowledge service platform not only depends on the advanced technology, but also the user's attitude and willingness to use. Method/Process] Based on the theory of technology acceptance model, this paper constructs a research model of influencing factors of a university library's knowledge service platform's use intention, and focuses on the influence of knowledge service ability on users' willingness to use through a questionnaire survey , using the AMOS software to verify the proposed model and the corresponding hypothesis. Results/Conclusions] The results show that the perceived ease of use significantly affects perceived usefulness, and has a direct positive impact on user attitude, and perceived usefulness has little effect on user attitude. Compared with perceived usefulness and user attitude, a library's knowledge service capability exerts a larger influence on the user willingness. The research points out the future development direction of the university library knowledge service platform, in order to improve the user's usage of the platform.