| 高校图书馆引入众包的SWOT分析及推广策略 |
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| 引用本文： | 董梅香.高校图书馆引入众包的SWOT分析及推广策略[J].农业图书情报学刊,2016,28(12):115-119. |
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| 作者姓名： | 董梅香 |
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| 作者单位： | 南京信息工程大学图书馆,江苏 南京 210044 |
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| 摘 要： | 针对高校图书馆引入众包进行了SWOT分析,详细分析了高校图书馆引入众包的优势、劣势以及面临的机遇与挑战。为发挥优势、克服劣势、利用机会以及规避威胁,探讨了未来高校图书馆引入众包的推广策略。
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| 关 键 词： | 高校图书馆 众包 SWOT |
SWOT Analysis and Promotional Strategies of Applying Crowdsourcing in University Libraries |
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| DONG Meixiang.SWOT Analysis and Promotional Strategies of Applying Crowdsourcing in University Libraries[J].Journal of Library and Information Sciences in Agriculture,2016,28(12):115-119. |
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| Authors: | DONG Meixiang |
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| Institution: | Library of Nanjing University of Information Science & Technology, Nanjing 210044, China |
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| Abstract: | This paper analyzed library's advantages and disadvantages as well as the opportunities and challenges comprehensively by using SWOT analysis method. In order to give full play to the advantages, overcome the disadvantages, take the opportunities and avoid the threats, the promotional strategies of applying crowdsourcing in university libraries were discussed. |
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| Keywords: | university library |
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