| 传统民营书商实施数字化战略的研究 |
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| 引用本文： | 肖华玮.传统民营书商实施数字化战略的研究[J].农业图书情报学刊,2017,29(8):148-150. |
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| 作者姓名： | 肖华玮 |
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| 作者单位： | 成都大学旅游与经济管理学院，四川 成都 610106 |
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| 基金项目： | 成都市软科学项目（项目编号：2014-RK00-00061-ZF） |
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| 摘 要： | 随着“互联网”、“信息化”对图书市场的冲击，传统民营书商逐渐投入到数字化产品的开发中。根据传统民营书商的特点，研究了其数字化战略的实施模式，设计了线下体验、线上销售、线上售后及互动的O2O平台，并通过案例分析，验证了该平台是传统民营书商实施数字化战略的有效手段。
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| 关 键 词： | 民营 书商 数字化 O2O |
| 收稿时间： | 2017-01-04 |
Study on the Digital Strategy Implemented by Traditional Private Booksellers |
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| XIAO Huawei.Study on the Digital Strategy Implemented by Traditional Private Booksellers[J].Journal of Library and Information Sciences in Agriculture,2017,29(8):148-150. |
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| Authors: | XIAO Huawei |
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| Institution: | School of Tourism andEconomic Management, Chengdu University, Chengdu China, 610106 |
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| Abstract: | Following the impact of Internet and informatization on the book market, traditional private booksellers threw themselves into the exploitation of digital products gradually. Based on the characteristics of traditional private booksellers, this paper studied the model of digital strategy, designed the offlineexperiences, onlinesales, online after-sales and interactive O2O platform, and also validated by case analysis that this platform was effectivemethods for traditional private booksellers to carry out the digital strategy. |
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| Keywords: | private |
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