基于社会网络分析的本科生社会科学潜在阅读兴趣小组挖掘探析——以中国药科大学为例

目的/意义]自政府工作报告连续6年都提到全民阅读以来,阅读推广工作在全社会进行了全面开展。高校作为开展全民阅读的重要场所,在现代技术快速发展的背景下,急需适应时代发展的阅读推广的创新实践,为阅读的精准推广研究与实践提供有益参考。方法/过程]本文基于社会网络分析技术,从汇文系统中下载中国药科大学的本科生的借阅数据,以UCINET计算该网络的分派状态,对本科生社会科学潜在阅读兴趣小组进行挖掘探析。结果/结论]应用社会网络分析技术对本科生阅读数据进行分析后,可形成以本科生兴趣为核心的阅读小组,并在此基础上提出了精准阅读推广策略,提出建立复杂网络理论挖掘潜在阅读团队的模型,研究本科生阅读团队的内在动力机制等愿景。

Exploration of Potential Reading Interest Groups in Social Sciences of Undergraduates Based on Social Network Analysis:A Case Study of China Pharmaceutical University

Purpose/Significance]The government work report mentioned nationwide reading for six consecutive years,and reading promotion has been carried out in the whole society.As an important place to carry out the national reading programs,in the context of the rapid development of modern technologies,colleges and universities are in urgent need of innovative practice of reading promotion to adapt to the development of the times,so as to provide useful reference for the research and practice of accurate promotion of reading.Method/Process]Based on the social network analysis technology,this paper downloads the book loan data of undergraduates from China Pharmaceutical University from Huiwen system,calculates the distribution status of the network with UCINET,and explores the potential reading interest groups of undergraduates in social sciences.Results/Conclusions]The application of the social network analysis technology to the analysis of undergraduate reading data discovers a reading group with undergraduate interest as the core.On this basis,this paper puts forward the promotion strategy of accurate reading,proposes the establishment of the complex network theory to mine the potential reading team model,and studies the internal dynamic mechanism of undergraduate reading teams.