社会转型期高校大学生消费教育研究

高校大学生是当今社会中一个特殊的消费群体,为帮助大学生树立科学、合理的消费观念和消费方式,本文在分析消费教育面临种种挑战的基础上,对当前消费教育的主要内容和途径进行了探讨。认为当前消费教育就是要引导大学生用联系的、发展的眼光来审视消费,注重消费的经济效应、社会效应、生态效应等,并使大学生认识和纠正自身在消费意识和行为方面的不足,力求在消费过程中实现人与自身、人与社会、人与自然的和谐发展。

On the consumption education for college students in the period of social transformation

College students in today′s society are a special consumer group.To help them establish scientific and rational consumption concept and pattern,on the base of analyzing the challenges faced by consumption education,this paper discusses the current consumption education′s main content and ways.It indicates that the current consumption education is to guide students to look at consumption with linking and developing vision,and pay attention to the economic effects,social effects,ecological effects of consumption.The consumption education also aims to make college students realize and correct their own shortage in consumption awareness and behavior,and strive to achieve the harmonious development between man and himself,man and society,man and nature in the consumption process.