| 成功的启示——南京奶业(集团)公司经营分析 |
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| 引用本文： | 盛大绶,姚玉才.成功的启示——南京奶业(集团)公司经营分析[J].金陵科技学院学报,2000(1). |
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| 作者姓名： | 盛大绶 姚玉才 |
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| 作者单位： | 南京农业专科学校!江苏南京210038(盛大绶)，南京奶业“集团”公司!江苏南京210014(姚玉才) |
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| 摘 要： | 南京奶业 (集团 )公司扭亏为盈 ,并取得骄人业绩的启示是 :企业正确定位 ;实行企业 (集团 )经营的公司型运作方式 ;实行低成本扩张和品牌战略 ;引进国外先进技术设备 ,走与国际奶业接轨的发展道路 ;改善产业结构 ,实行多元化经营。
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| 关 键 词： | 企业 经营 奶业 |
Inspiration of the Success:Analysis on Management of Nanjing Milk Industry Group Co. |
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| WTBZSHENG Da shou ,YAO Yu cai.Inspiration of the Success:Analysis on Management of Nanjing Milk Industry Group Co.[J].Journal of Jinling Institute of Technology,2000(1). |
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| Authors: | WTBZ]SHENG Da shou YAO Yu cai |
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| Institution: | WT5BZ]SHENG Da shou 1,YAO Yu cai 2 |
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| Abstract: | Nanjing milk industry group co.turns losses into profits with outstanding achievements,which gives us following inspiration:position the enterprise in a correct place;carry out corporate operational mechanism managed by enterprise group;practise the expansion of low cost and brand strategy;introduce modern technology and equipment from abroad;improve industrial structure,exercise multiple line operation. |
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| Keywords: | milk industry management |
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