媒体宣传在农业科技成果转化中的推动作用分析——以广西农业科学院为例

【目的】探讨媒体宣传在农业科技成果转化中的作用，为制定科技成果转化方案提供参考。【方法】从微观角度分析媒体宣传对香蕉组培苗推广、甘蔗新品种和新技术的成果转化及南方葡萄一年两收栽培技术推广的影响。【结果】在现有条件的基础上，加强利用媒体宣传，可以充分发挥新闻媒体覆盖面广、传播速度快的特点，普及农业科技知识，提高农民科技文化素质，从而加快农业科技成果转化速度。【建议】科技宣传应以事实为基础，坚持报道的科学性，维护媒体公信力；科技新闻报道应做到通俗易懂，让农民易于接受；科技新闻应具有时效性，对最新的科技成果应及时进行报道，以体现科技成果的价值。

Effect of media promotion on industrialized transformation of agricultural scientific and technological achievements——Case study in Guangxi Academy of Agricultural Sciences

Objective]The present paper was an attempt to analyze the effect of media promotion on industrialized transformation of agricultural scientific and technological achievements in order to provide references for preparing programs for industrialized transformation of agricultural scientific and technological achievements. Method]The effect of media promotion on industrialized transformation of agricultural scientific and technological achievements was discussed through analyzing the effects of media promotion on the industrialized extensions of tissue culture derived banana plants, new sugarcane varieties and cultivation technologies, and one-year-two-harvest cultivation technology for grape in Guangxi Academy of Agricultural Sciences. Result]The media in promotion of agricultural scientific and technological achievements was found to have the characteristics of wide coverage and fast propagation speed. Therefore, utilization of media to promote the agricultural scientific and technological achievements could improve the farmers＇ knowledge about agricultural science and technology and accelerate the industrialized transformation of agricultural scientific and technological achievements. Suggestion]Media promotion for agricultural scientific and technological achievements should be based on facts and scientificalness in order to maintain the media credibihty. Moreover, scientific news and reports were supposed to be popular and easy to understand for farmers and time-sensitive. Hence, the newest agricultural scientific and technological achievements could be reported timely and farmers could accept it easily.