| 区域品牌建设与农产品竞争力 |
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| 引用本文： | 瞿艳平,徐建文.区域品牌建设与农产品竞争力[J].中国农业科技导报,2005,7(4):65-67. |
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| 作者姓名： | 瞿艳平 徐建文 |
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| 作者单位： | [1]西北农林科技大学经济管理学院,陕西杨凌712100 [2]湖南商学院,湖南长沙410205 |
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| 摘 要： | 区域品牌是指一个区域内一群生产经营者所用的公共品牌标志；农业生产的区域性特征，决定了区域品牌在农产品生产、经营过程中的重要地位。阐述了区域品牌的基本特征，区域品牌对区域农产品竞争力的作用，并分析了目前区域品牌存在的问题，提出创建区域品牌策略的新思路。
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| 关 键 词： | 区域品牌 特征 农产品竞争力 问题 对策 |
| 文章编号： | 1008-0864(2005)04-0065-03 |
| 收稿时间： | 04 6 2005 12:00AM |
| 修稿时间： | 06 13 2005 12:00AM |
Regional Brand Construction and Competitive Ability of Agricultural Products |
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| QU Yan-ping,XU Jian-wen.Regional Brand Construction and Competitive Ability of Agricultural Products[J].Journal of Agricultural Science and Technology,2005,7(4):65-67. |
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| Authors: | QU Yan-ping XU Jian-wen |
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| Institution: | 1. College of Economy and Management, Northwest Sci-Tech University of Agriculture and Forestry, Yangling, Shanxi 712100, China|2. Hunan Business College, Changsha, Hunan 410205, China |
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| Abstract: | The regional brand refers to the public brand sign which a group of managers use in an area; Regional characteristic of agricultural production determine the status of regional brand during agricultural product＇s production and management. This paper has explained the essential features of the regional brand, and functions of competitive ability of regional agricultural producs, and analysed the existing problems of regional brand, offered a new thinking of constructing regional brand tactics. |
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| Keywords: | regional brand characteristics competitive ability of agricuhural products prodblems countermeasures |
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