基于新媒体平台农产品电商模式发展探究

在我国"互联网+农业"战略推动下，互联网已经渗透到农业生产的全过程。传统农业在互联 网、移动互联发展趋势下如何实现转型升级值得探讨。本文通过对现有新媒体平台中农产品电商模 式进行阐述，尤其基于移动端电商模式进行介绍，挖掘目前农产品电商存在问题及解决办法，并以此 探索出未来农产品电商模式的发展趋势。

Research on the Development of Agricultural E-commerce Model Based on New Media Platform

Under the promotion of China's "Internet agriculture" strategy, the Internet has penetrated into the whole process of agricultural production. How to realize the transformation and upgrading of traditional agriculture under the development trend of Internet and mobile interconnection is worth exploring. The paper expatiates the agricultural products e-commerce model in the existing new media platform, especially based on the mobile end e-commerce model, excavates the existing problems and solutions of agricultural products e-commerce, and then explores the future development trend of agricultural products e-commerce model.