打造吉林省农产品绿色品牌的对策研究

发展绿色农业对于吉林省经济发展具有重大意义。但在激烈的市场竞争中，吉林省绿色农产品品牌竞争力不强的问题，制约着吉林省绿色农业的进一步发展。文中对吉林省绿色农产品品牌经营的优势和制约因素进行了实证分析，探讨了吉林省绿色农产品品牌成长与发展缓慢的症结所在，并分别从如何“造”农产品绿色品牌和如何“打”好农产品绿色品牌两方面提出对策建议：实施标准化的质量管理，不断提高产品质量；实施科技创新，生产异质性农产品；进行准确的品牌定位，突出品牌独特形象；运用多种方式，加强品牌宣传；建立合理支持机制，推进品牌形成与发展；整合品牌资源，提高配置效率等。

Countermeasure Study on the Making and Development of the Green Brands of Farm Products in Jilin Province

The development of green agriculture is very important to Jilin province. However, the brands of green farm products in Jilin province are not strong enough to face the commercial competition. This problem refrains the development of green agriculture. This article, on the analysis of living examples, discusses why the brands of the green farm products of Jilin province have been developing slowly. And we advance countermeasures for making and developing the famous brands of Jilin green farm products,such as bringing into effect the standardization of quality management, innovating technology, producing different products, building a suitable image, enhancing the drumbeating of brands, incoporating the resources of brands, etc.