| 海南品牌农产品全渠道零售模式的构建 |
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| 引用本文： | 金 琰,侯媛媛.海南品牌农产品全渠道零售模式的构建[J].热带农业科学,2017,37(6):106-109. |
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| 作者姓名： | 金 琰 侯媛媛 |
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| 作者单位： | 中国热带农业科学院科技信息研究所 海南儋州 571737 |
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| 基金项目： | 海南省品牌农产品总体评价指标体系构建与应用研究(ZDXM2015136),新常态下 "互联网+" 与海南生鲜农产品全渠道零售模式研究(HNSK(ZC)16-14) |
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| 摘 要： | 全渠道零售是今后生鲜农产品销售的趋势,同时也为海南品牌农产品带来了机遇。海南品牌农产品发展良好,农产品电子商务产业发展迅速。本文分析海南品牌农产品全渠道零售过程中全渠道意识、市场定位、科技、人力及管理体制上的问题。并从全渠道零售模式的构建思路、策略及实施保障3个方面提出了建议。
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| 关 键 词： | 品牌农产品 全渠道零售 海南 |
Construction of Omni-channel Retailing Model for Hainan Brand Agricultural Products |
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| JIN Yan,HOU Yuanyuan.Construction of Omni-channel Retailing Model for Hainan Brand Agricultural Products[J].Chinese Journal of Tropical Agriculture,2017,37(6):106-109. |
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| Authors: | JIN Yan HOU Yuanyuan |
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| Institution: | Institute of Scientific and Technical Information, CATAS, Danzhou Hainan 571737;Institute of Scientific and Technical Information, CATAS, Danzhou Hainan 571737 |
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| Abstract: | The omni-channel retailing model is a trend for retailing of fresh agricultural products, and will bring opportunities for retailing of Hainan brand agricultural products. Both Hainan brand agricultural products and their e-commerce industry have been developing rapidly in recent years. The problems arising from the omni-channel retailing process in the aspects of awareness, market orientation, technology, manpower and management system were analyzed, based on which were put forward some suggestions from the aspects of the construction ideas, strategies and implementation of the omni-channel retailing model. |
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| Keywords: | brand agricultural products omni-channel retailing model Hainan |
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