我国乡村居民旅游消费的动态研究

开发乡村旅游市场是刺激消费、扩大内需的重要力量，为了进一步挖掘农村旅游市场，促进城乡旅游协调发展，采用《中国统计年鉴》(2014)2000-2013年的数据，计算乡村旅游消费比重/乡村收入比重、居民出游率、人均花费、平均旅游消费倾向等指标，对中国乡村旅游进行动态分析。结果表明：第一，中国农村目前旅游消费水平整体偏低，但市场开发潜力巨大；第二，在影响消费的许多因素中，收入因素起决定性作用，政府导向也有重要的推动作用，据此提出了实施惠农政策、完善社会保障制度、扩大宣传等改进措施。

Dynamics Study on the Rural Tourism Consumption

Exploration of rural tourism is the key to stimulate consumption and expand domestic demand. To exploit market of rural tourism and promote harmonious development of tourism both in urban and rural area, statistical data from 2000 to 2013 were used as the sample, indicators such as rural tourism consumption ratio/ rural consumption ratio, expenditure per capita, average propensity to tourism consumption were calculated. Then dynamic study on the rural tourism consumption was conducted. The results indicated that the rural tourism consumption level was comparatively low, but rural tourism had great potential in market development. Income level was the most important factor affecting tourism consumption, followed by policy guidance. Finally, the authors gave the corresponding suggestions such as implementing benefiting-farmers policy, perfecting social security and strengthening publicity to promote development of rural tourism.