| 基于SWOT-AHP法的江西省蜜橘产业发展战略分析 |
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| 引用本文： | 张丽颖,李胜连.基于SWOT-AHP法的江西省蜜橘产业发展战略分析[J].安徽农业科学,2011,39(18):11247-11249. |
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| 作者姓名： | 张丽颖 李胜连 |
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| 作者单位： | 东华理工大学经济与管理学院,江西,抚州市,344000 |
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| 基金项目： | 江西省高校人文社会科学研究项目(JJ1101); 东华理工大学博士科研启动金项目(DHBW1001);东华理工大学校长基金项目(DHXW1101) |
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| 摘 要： | 用SWOT方法和AHP方法相结合，创新的分析了江西省蜜橘产业的内外部因素评价矩阵，得出江西蜜橘产业应该实施增长型战略，并对增长型战略提出了一些具体的应对措施。
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| 关 键 词： | SWOT-AHP法 产业发展 战略分析 密橘 江西 |
Analysis on Jiangxi Orange Industry Development Strategy Based on SWOT-AHP Method |
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| ZHANG Li-ying et al.Analysis on Jiangxi Orange Industry Development Strategy Based on SWOT-AHP Method[J].Journal of Anhui Agricultural Sciences,2011,39(18):11247-11249. |
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| Authors: | ZHANG Li-ying |
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| Institution: | ZHANG Li-ying et al(College of Economics and Management,East China Institute of Technology,Fuzhou,Jiangxi 344000) |
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| Abstract: | The paper used SWOT-AHP method to analyze internal and external factors evaluation matrix of Jiangxi orange industry with innovation.The conclusion is that Jiangxi orange industry should come to the implementation of growth strategy and at the same time,some specific measures for the implementation of growth strategy were put forward. |
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| Keywords: | SWOT-AHP method Industry development Strategy analysis Orange Jiangxi |
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