| 河南节庆旅游的开发策略研究 |
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| 引用本文： | 程金龙,赵威.河南节庆旅游的开发策略研究[J].安徽农业科学,2009,37(12):5776-5778. |
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| 作者姓名： | 程金龙 赵威 |
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| 作者单位： | 河南大学环境与规划学院,河南开封,475001 |
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| 基金项目： | 河南省教育厅人文社会科学研究项目 |
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| 摘 要： | 阐述河南节庆旅游历史悠久、类型丰富、地域集中，但目前旅游开发中存在时空布局不合理、市场化运作程度低、文化内涵挖掘不够、民众参与程度低等问题。并提出政府角色转型化、操作模式市场化、时空布局合理化、节庆效益双重化、节庆参与大众化、节庆主题特色、节庆培育品牌化等开发对策。
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| 关 键 词： | 节庆旅游 开发策略 河南 |
Study on the Development Strategy of Festival Tourism in Henan Province |
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| CHENG Jin-long et al.Study on the Development Strategy of Festival Tourism in Henan Province[J].Journal of Anhui Agricultural Sciences,2009,37(12):5776-5778. |
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| Authors: | CHENG Jin-long |
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| Institution: | CHENG Jin-long et al(College of Environment , Planning,Henan University,Kaifeng,Henan 475001) |
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| Abstract: | The study discusses the long history,various kinds and area concentrated of festival tourism in Henan,but there are many problems of unreasonable spatial distribution,low market mechanism,superficial cultural connotation and low participation passion.It puts forward some development strategies of governmental role transformation,operation mode marketization,spatiotemporal structure rationalization,festival benefit double configuration,festival participation popularization,festival subject characteristic and... |
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| Keywords: | Festival tourism Development strategy Henan |
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