| 我国农产品品牌供给不足的内因分析 |
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| 引用本文： | 于永娟,李彬.我国农产品品牌供给不足的内因分析[J].安徽农业科学,2018,46(4):222-223,226. |
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| 作者姓名： | 于永娟 李彬 |
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| 作者单位： | 长江师范学院财经学院,重庆,408100;长江师范学院财经学院,重庆,408100 |
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| 基金项目： | 国家社会科学基金一般项目 |
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| 摘 要： | 基于农民收入和农产品本身特点两方面,剖析了我国农产品品牌供给不足的内在原因,认为培育品牌需激活内在动力,需发挥外在条件作用,并遵循其内在特性和发展规律。
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| 关 键 词： | 农产品品牌 供给不足 农民收入 内因 |
Internal Cause Analysis of Insufficient Supply of Agricultural Products Brands in China |
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| YU Yong-juan,LI Bin.Internal Cause Analysis of Insufficient Supply of Agricultural Products Brands in China[J].Journal of Anhui Agricultural Sciences,2018,46(4):222-223,226. |
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| Authors: | YU Yong-juan LI Bin |
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| Abstract: | Based on the characteristics of peasants' income and agricultural products,we analyzed the inherent causes of the lack of supply of agricultural products in China,and believed that it was necessary to cultivate the brand to activate intrinsic motivation and to play the role of external conditions.It was necessary to follow its inherent characteristics and development rules. |
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