| 农家店的口碑营销策略研究 |
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| 引用本文： | 马凤棋.农家店的口碑营销策略研究[J].安徽农业科学,2010,38(30):17263-17264,17333. |
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| 作者姓名： | 马凤棋 |
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| 作者单位： | 福建农业职业技术学院经济管理系; |
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| 基金项目： | 福建省经济贸易委员会资助 |
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| 摘 要： | 探讨了口碑营销对农家店发展的促进作用,提出了农家店口碑营销的创造方法和传播途径。
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| 关 键 词： | 农家店 口碑营销 意见领袖 创造方法 传播途径 |
Study on the Word-of-mouth Marketing Tactics of Countryside Stores |
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| MA Feng-qi.Study on the Word-of-mouth Marketing Tactics of Countryside Stores[J].Journal of Anhui Agricultural Sciences,2010,38(30):17263-17264,17333. |
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| Authors: | MA Feng-qi |
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| Institution: | MA Feng-qi (Department of Economics and Management,Fujian Agriculture Vocational College,Fuzhou,Fujian 350007) |
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| Abstract: | The promoting effects of word-of-mouth marketing tactics on countryside stores were discussed. Some create methods and spread approaches were proposed. |
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| Keywords: | Countryside stores Word-of-mouth marketing Opinion leader Create method Communication path |
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