| 农村文化产业的商业模式创新研究 |
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| 引用本文： | 田新玲.农村文化产业的商业模式创新研究[J].安徽农业科学,2012,40(8):4939-4940. |
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| 作者姓名： | 田新玲 |
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| 作者单位： | 渭南师范学院人文学院,秦东历史文化研究中心,陕西渭南714099 |
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| 基金项目： | 陕西省自然科学基础研究计划项目 |
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| 摘 要： | 分析了农村文化产业的商业模式,提出创新农村文化产业商业模式的策略:以文化创意为核心进行资源开发;利用独特资源打造价值链;采取品牌先行方法创新商业模式;融合新技术与新产品创新产业商业模式;利用资本运作增强营销传播.
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| 关 键 词： | 农村文化产业 商业模式 创新 |
Innovation of Business Model of Rural Culture Industry |
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| TIAN Xin-ling.Innovation of Business Model of Rural Culture Industry[J].Journal of Anhui Agricultural Sciences,2012,40(8):4939-4940. |
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| Authors: | TIAN Xin-ling |
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| Institution: | TIAN Xin-ling(Research Center of Qindong Historical Culture,College of Humanities,Weinan Teachers University,Weinan,Shaanxi 714099) |
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| Abstract: | The business model of rural culture industry was analyzed,some advices for the innovation were put forward: developing resource with culture innovation as the core;building value chain by using specific resource;innovating business model by using brand preceding method;fusing new technology and new product;strengthening marketing broadcasting by using capital operation. |
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| Keywords: | Rural culture industry Business model Innovation |
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