淘宝村视角下东西部农村电商发展现状比较研究

目前,农村电子商务发展势头迅猛,并展现出良好的发展前景。典型代表是近年来崛起的"淘宝村",可以说是农村电商发展的结晶,也是农村经济与电商的结合体。以"淘宝村"为视角,基于发展农村电商的意义,首先对我国电商的发展环境进行PEST分析,进而总结"淘宝村"的形成和发展,其次就东部地区(江苏、浙江、广东等发达省份)和中西部地区(河南、重庆、湖北偏中等省份)电子商务的发展现状进行比较分析,最后提出进一步推动农村电商发展的对策,以为今后的农村电商的发展提供参考借鉴。

Comparative Research on Development Situation of Eastern and Western Area Rural E-commerce Based on Taobao Village Perspective

At present,the rapid development of rural e-commerce has bright prospects.The typical representative is "Taobao Village".It can be consider as the crystallization of the development of rural electricity business,or a combination of rural economy and electricity business.From the "Taobao Village" perspective,and based on the meaning of developing rural e-commerce,firstly,PEST analysis of the environment for developing China''s electricity business was carried out,and then summarized the formation and development of "Taobao Village",and then development status of electricity business was compared between the eastern developed areas (developed province,such as Jiangsu,Zhejiang,Guangdong,and so on) and central and western regions (middle-economc-level province,such as Henan,Chongqing,Hubei,and so on),and countermeasurs of promoting the development of electricity business were proposed to offer reference for improving the development of electricity business.