| 咸宁市构建农产品物流网络营销体系的对策探究 |
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| 引用本文： | 钦方.咸宁市构建农产品物流网络营销体系的对策探究[J].安徽农业科学,2017,45(22). |
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| 作者姓名： | 钦方 |
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| 作者单位： | 咸宁职业技术学院商学院,湖北咸宁,437100 |
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| 基金项目： | 2017年"咸宁思想库"及咸宁新型智库项目 |
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| 摘 要： | 采用实地调研法对咸宁市农产品进行了SWOT分析,指出现阶段"互联网+"背景下其发展面临的主要问题,并构建了"互联网+"视角下的农产品物流发展模式。
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| 关 键 词： | 农产品 SWOT分析 网络营销 信息平台 咸宁市 |
Exploration on the Countermeasures for Constructing Network Marketing System of Agricultural Products Logistics in Xianning City |
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| QIN Fang.Exploration on the Countermeasures for Constructing Network Marketing System of Agricultural Products Logistics in Xianning City[J].Journal of Anhui Agricultural Sciences,2017,45(22). |
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| Authors: | QIN Fang |
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| Abstract: | By the method of field investigation,SWOT analysis was made on agricultural products in Xianning City.The main existing problems of its development under the background of "Internet +" at present stage were pointed out.The agricultural products logistics development mode under the perspective of "Internet +" was constructed. |
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| Keywords: | Agricultural products SWOT analysis Network marketing Information platform Xianning City |
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