| 观光旅游:绿色农产品生产企业绝佳的品牌传播方式 |
| |
| 引用本文： | 卿硕.观光旅游:绿色农产品生产企业绝佳的品牌传播方式[J].安徽农业科学,2013,41(3):1365-1366. |
| |
| 作者姓名： | 卿硕 |
| |
| 作者单位： | 梧州学院工商管理系,广西梧州,543000 |
| |
| 基金项目： | 广西教育厅项目“广西绿色农产品整合营销营销策略探讨”(201106lx563) |
| |
| 摘 要： | 分析了观光旅游对于农产品品牌传播的必要性、可行性,指出了绿色农产品生产企业实施观光旅游存在的障碍,提出了绿色农产品生产企业实施观光旅游的实施要点。
|
| 关 键 词： | 绿色农产品 品牌传播 观光旅游 品牌定位 |
Sightseeing:The Best Way for Brand Communication of Green Agricultural Products Enterprises |
| |
| QING Shuo.Sightseeing:The Best Way for Brand Communication of Green Agricultural Products Enterprises[J].Journal of Anhui Agricultural Sciences,2013,41(3):1365-1366. |
| |
| Authors: | QING Shuo |
| |
| Institution: | QING Shuo(Department of Business Administration,Wuzhou College,Wuzhou,Guangxi 543000) |
| |
| Abstract: | The necessity and feasibility of sightseeing to brand communication of agricultural products were introduced. The obstacles for green agricultural products enterprises actualizing sightseeing tourism were put forward, and the operation points were pointed out. |
| |
| Keywords: | Green agricultural product Brand communication Sightseeing Brand positioning |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
