| 老年旅游市场开发研究 |
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| 引用本文： | 周荣华,魏俊益.老年旅游市场开发研究[J].安徽农业科学,2009,37(14):6670-6671. |
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| 作者姓名： | 周荣华 魏俊益 |
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| 作者单位： | 四川农业大学都江堰分校文理学院,四川都江堰,611830 |
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| 基金项目： | 四川农业大学都江堰分校科技基金 |
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| 摘 要： | 介绍了老年旅游的概念，分析了老年人的消费心理与老年旅游市场中存在的问题，并提出了开发老年旅游市场的策略。
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| 关 键 词： | 老年旅游市场 产品开发 营销策略 |
Study on the Development of the Tourist Market for Aged-people |
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| Institution: | ZHOU Rong-hua et al (Arts and Science College, Dujiangyan Campus, Sichuan Agricultural University, Dujiangyan, Sichuan 611830) |
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| Abstract: | The conception of aging tourism was introduced,consumption psychology and problems of the aged were analyzed,the strategies of developing tourist market for aged-people were put forward. |
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| Keywords: | Tourist market for aged-people Product exploitation Marketing strategy |
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