| 兴化大米品牌战略研究 |
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| 引用本文： | 阮书江,孙东海,朱会林,何懿,刘丹,陈开亮.兴化大米品牌战略研究[J].安徽农业科学,2018,46(1):192-194. |
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| 作者姓名： | 阮书江 孙东海 朱会林 何懿 刘丹 陈开亮 |
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| 作者单位： | 兴化市农技推广中心,江苏兴化,225700;兴化市农业局安丰农业技术推广站,江苏兴化,225700;兴化市农业局,江苏兴化,225700;兴化市农业局郊区农业技术推广站,江苏兴化,225700;兴化市沙沟农业服务中心,江苏兴化,225777 |
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| 基金项目： | 江苏省农业三新工程项目 |
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| 摘 要： | 分析了兴化市水稻生产、加工、销售、品牌的优势,并指出存在的问题,提出建立优质稻米生产基地,注重稻米产业开发,强化宣传推介监管,加大政策扶持力度等措施。
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| 关 键 词： | 大米 品牌 兴化 |
Research on Xinghua Rice Brand Strategy |
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| Abstract: | The advantages of rice production,processing,sales and brand in Xinghua City were analyzed and the existing problems were pointed out.Measures were put forward to establish high-quality rice production base,pay attention to the development of rice industry,strengthen supervision of publicity and promotion,and increase policy support. |
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