| 泸州道地药材赶黄草的知名度调查及推广建议 |
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| 引用本文： | 周玉婷,赵成文.泸州道地药材赶黄草的知名度调查及推广建议[J].安徽农业科学,2016,44(14):172-174. |
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| 作者姓名： | 周玉婷 赵成文 |
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| 作者单位： | 西南医科大学人文与管理学院,四川泸州,646000;西南医科大学人文与管理学院,四川泸州,646000 |
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| 基金项目： | 泸州医学院2013年国家级大学生创新创业训练计划项目“泸州道地药材赶黄草的销售现状及对策分析”(201310632004)。 |
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| 摘 要： | 为更全面地了解泸州道地药材赶黄草在泸州的知名度现状及其原因,对随机人群120人和部分零售药店进行了问卷调查和走访。结果显示,赶黄草在泸州的知名度还不够高,在其加工技术、研发深度、推广力度等方面存在问题。针对这些问题,从产品研发、品牌塑造、宣传拓展和政府支持4个方面提出了相应的推广建议。
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| 关 键 词： | 赶黄草 知名度 调查 推广建议 |
Popularity Investigation and Expanding Strategy of Genuine Medicinal Materials Penthorum chinense Pursh in Luzhou |
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| ZHOU Yu-ting,ZHAO Cheng-wen.Popularity Investigation and Expanding Strategy of Genuine Medicinal Materials Penthorum chinense Pursh in Luzhou[J].Journal of Anhui Agricultural Sciences,2016,44(14):172-174. |
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| Authors: | ZHOU Yu-ting ZHAO Cheng-wen |
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| Abstract: | In order to comprehensively grasp the popularity of genuine medicinal materials Penthorum chinense Pursh in Luzhou, we investiga-ted 120 people and some retail pharmacies randomly.Results showed that P.chinense had poor popularity in Luzhou, because of the problems in process technology, research depth and promotion intensity.Based on these, corresponding promotion suggestions were put forward from four aspects of product research, brand building, promotion and government support. |
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| Keywords: | Penthorum chinense Pursh Popularity Investigation Promotion suggestion |
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