| 制造商如何选择和管理海外分销商 |
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| 引用本文： | 伍青生,隋杰.制造商如何选择和管理海外分销商[J].安徽农业科学,2005,33(12):2440-2441. |
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| 作者姓名： | 伍青生 隋杰 |
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| 作者单位： | 上海交通大学安泰管理学院,上海,200030 |
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| 摘 要： | 探讨了制造商选择海外分销商的标准,针对海外分销商难于管理的特点,提供了几种制造商监控海外分销商的指标,并在此基础上为如何加强对海外分销商的管理提出了建议。
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| 关 键 词： | 制造商 海外分销商 关系管理 |
| 文章编号： | 0517-6611（2005）12-2440-02 |
| 收稿时间： | 09 14 2005 12:00AM |
| 修稿时间： | 2005-09-14 |
Domestic Manufacturer Selection and Control of Foreign Distributors |
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| WU Qing-sheng et al.Domestic Manufacturer Selection and Control of Foreign Distributors[J].Journal of Anhui Agricultural Sciences,2005,33(12):2440-2441. |
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| Authors: | WU Qing-sheng |
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| Institution: | Shanghai Jiaotong University, Shanghai 200030 |
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| Abstract: | Foreign distributor selection is one of the most important choices if the manufacturers try to export their products. Aothors introduced a comprehensive set of selection criteria to help manufacturers with a systematic approach to selection. By identifying two types of control mechanisms, behavior outcome and rational control, in this article some advices on the control of foreign distributors were offered. |
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| Keywords: | Manufacturer Foreign distributor Relationship management |
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